H-E-B rolls out hundreds of limited-edition Fall seasonal items
September 15, 2026

H-E-B rolls out hundreds of limited-edition Fall seasonal items

September 15, 2026

H-E-B rolls out hundreds of limited-edition Fall seasonal items

Customers can find everything they need to celebrate Fall flavors and traditions this season

It’s still hot in Texas, but the season has already changed to Fall inside H-E-B stores across the state.

Available now for a limited time, H-E-B has carefully curated a lineup of products that celebrates the fan-favorite flavors and scents of the season. Stores across Texas are bringing the autumn vibes with hundreds of Fall-inspired H-E-B brand items that can be found in every department.

For the coffee-loving Texan, H-E-B is adding a bit of Fall to the morning routine. Café Ole by H-E-B Pumpkin Spice Latte is a rich and creamy fall beverage that can be served hot or on ice, and a medium roast Café Ole by H-E-B Pumpkin Spice blends flavors of nutmeg, vanilla, and cinnamon. Either of these options are sure to pair well with other limited-edition items such as H-E-B’s Fully Cooked Maple Breakfast Sausage Rolls and Pumpkin Spice instant oatmeal and waffles.

Several other popular H-E-B brand snacks are also receiving a creative seasonal twist. A new H-E-B Creamy Creations Caramel Apple Sherbet blends sour candy pieces with a caramel swirl. H-E-B’s Cowboy Cookie also offers a mix of pecans, oats, and brown butter. And H-E-B Cornbread Stuffing Potato Chips have the flavors of Thanksgiving stuffing in a fun, crunchy snack.

The Fall flavors don’t end there. Products with the seasonal flair include H-E-B baking mixes, cookies, bagels, bread, granola, and dog treats, such as Heritage Ranch by H-E-B Baked Dog Snacks in pumpkin and apple cinnamon flavor.

For Texans who want to embrace even more of the season, there’s also H-E-B Dish Soap, H-E-B Flavor Favorites candles, and H-E-B Texas Tough trash bags, all infused with warm and inviting Fall scents. H-E-B Paper Plates and Destination Holiday wall décor with fun, fall prints make sure Texans are ready to entertain guests and storage bags decorated with pumpkin prints, available in both gallon and quart sizes, are a great way to pack a festive Fall lunch. Plus, a wide selection of H-E-B Texas Roots pumpkins grown right here in the Lone Star State.

And with football in season, H-E-B has everything customers need to do game day right from party trays and Meal Simple by H-E-B Tex-Mex Queso with Brisket to grilling essentials, such as H-E-B Prime 1 Cowboy Burgers and H-E-B Mi Tienda Beef Fajitas.

Texans can expect more seasonal products throughout the coming months as well. Already hitting store shelves, Once Upon a Treat by H-E-B Halloween collection adds a fun, creative flair to the season’s trick-or-treating sweets. Among the bites that are perfect for Halloween celebrations are ghoulish green caramel filling in the Dark Chocolate Green Goo Truffles, Jack O ‘Lantern-shaped Milk Chocolates with caramel apple filling, the sweet and salty Haunted Candy Corn Maze Snack Mix, a Zombie-licious Gummy Mix of brain, finger, eyeball and bone-shaped gummies, chocolate dipped gummy bears, cotton candy treat packs and a porch-ready cauldron full of spider gummy treat packs that you can only find at H-E-B. Fun and playful Destination Holiday Halloween and Día De Los Muertos décor are also available in stores as well. In November, stores will transition their product offerings in time to ring in the holiday season.

These limited-time H-E-B products change with the season, and customers can expect to see new items throughout the year.

About H-E-B

H-E-B, with sales of more than $50 billion, operates 460 stores in Texas and Mexico. Known for its innovation and community service, H-E-B has served Texans for more than 120 years. Recognized for its fresh food, quality products, convenient services, and a commitment to environmental responsibility and sustainability, H-E-B strives to provide the best customer experience and low prices. Based in San Antonio, H-E-B employs over 175,000 Partners in Texas and Mexico and serves millions of customers in more than 300 communities. For more information, visit heb.com and the H-E-B Newsroom.

About H-E-B

H-E-B, with sales of more than $50 billion, operates 460 stores in Texas and Mexico. Known for its innovation and community service, H-E-B has served Texans for more than 120 years. Recognized for its fresh food, quality products, convenient services, and a commitment to environmental responsibility and sustainability, H-E-B strives to provide the best customer experience and low prices. Based in San Antonio, H-E-B employs over 175,000 Partners in Texas and Mexico and serves millions of customers in more than 300 communities. For more information, visit heb.com and the H-E-B Newsroom.

About H-E-B

H-E-B, with sales of more than $50 billion, operates 460 stores in Texas and Mexico. Known for its innovation and community service, H-E-B has served Texans for more than 120 years. Recognized for its fresh food, quality products, convenient services, and a commitment to environmental responsibility and sustainability, H-E-B strives to provide the best customer experience and low prices. Based in San Antonio, H-E-B employs over 175,000 Partners in Texas and Mexico and serves millions of customers in more than 300 communities. For more information, visit heb.com and the H-E-B Newsroom.

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