H-E-B to donate more than 1.2 million sweet potatoes to Texas food banks
H-E-B to donate more than 1.2 million sweet potatoes to Texas food banks

With winter break around the corner, even more children and families across the state will struggle with the threat of hunger. To combat the problem, H-E-B through its Food Bank Assistance Program will donate more than 1.2 million sweet potatoes to 17 Texas food banks this holiday season.

“The holidays are a time for celebration, but anytime children are on break from school the need for food grows,” said Winell Herron, H-E-B Group Vice President Public Affairs, Diversity and Environmental Affairs. “H-E-B is committed to supporting our communities and helping families in need with the necessary resources to avoid hunger this holiday season as well as throughout the year.”

When school is out, food banks across Texas see a surge in demand for food. Without access to daily school lunches, children are especially at risk of facing hunger. H-E-B works directly with food banks that are affiliated with Feeding Texas, a member of Feeding America, the nation’s leading domestic hunger-relief organization. Last year, Feeding Texas food banks distributed more than 300 million pounds of food to Texas communities.

“Thanks to H-E-B’s generous gift, food banks across the state will be able to offer another fresh, nutritious food item to hungry Texans this holiday season,” said Feeding Texas CEO Celia Cole. “We are so grateful for our partnership with H-E-B and their commitment to help narrow the hunger gap in Texas.”

In 2016, more than 15.5 million U.S. households were faced with the threat of hunger, a recent report from the United States Department of Agriculture shows. From 2014-2016, 1.4 million (one in seven) Texas households faced the threat of hunger, and last year, one in four children in Texas were at risk of facing hunger. During this period, Texas was one of just fifteen states with greater food insecurity than the entire nation.

Throughout the year, the H-E-B Food Bank Assistance Program works to raise awareness and battle hunger. Last year, the program donated 33.2 million pounds of food to families in need, and since 1982, the year the program was founded, H-E-B has donated more than 1 billion pounds of food to 5,500 non-profit organizations in Texas and Mexico.

Altogether, more than 600,000 pounds of sweet potatoes will be delivered to the 17 food banks in Texas. The following locations will receive deliveries:

San Antonio

  • San Antonio Food Bank – (San Antonio)

South Texas

  • South Texas Food Bank – (Laredo)
  • Food Bank of the Rio Grande Valley – (Pharr)

Gulf Coast

  • Food Bank of the Golden Crescent – (Victoria)
  • Coastal Bend Food Bank – (Corpus Christi)

Central Texas

  • Central Texas Food Bank – (Austin)
  • Brazos Valley Food Bank – (Bryan/College Station)

West Texas

  • West Texas Food Bank – (Odessa)
  • Concho Valley Food Bank – (San Angelo)
  • Food Bank of West Central Texas – (Abilene)

Dallas/Fort Worth

  • North Texas Food Bank – (Dallas)
  • Tarrant Area Food Bank – (Fort Worth)

Houston

  • Houston Food Bank – (Houston)
  • Southeast Texas Food Bank – (Beaumont)
  • Montgomery County Food Bank – (Conroe)
  • Galveston County Food Bank – (Texas City)

East Texas

  • East Texas Food Bank – (Tyler)

 

Click here for b-roll clips from a recent food donation made at the Coastal Bend Food Bank in Corpus Christi.

About H-E-B

H-E-B, with sales of more than $46 billion, operates over 455 stores in Texas and Mexico. Known for its innovation and community service, H-E-B celebrates its 120th anniversary this year. Recognized for its fresh food, quality products, convenient services, and a commitment to environmental responsibility and sustainability, H-E-B strives to provide the best customer experience and low prices. Based in San Antonio, H-E-B employs over 170,000 Partners in Texas and Mexico and serves millions of customers in more than 300 communities. For more information, visit heb.com and the H-E-B Newsroom.

About H-E-B

H-E-B, with sales of more than $46 billion, operates over 455 stores in Texas and Mexico. Known for its innovation and community service, H-E-B celebrates its 120th anniversary this year. Recognized for its fresh food, quality products, convenient services, and a commitment to environmental responsibility and sustainability, H-E-B strives to provide the best customer experience and low prices. Based in San Antonio, H-E-B employs over 170,000 Partners in Texas and Mexico and serves millions of customers in more than 300 communities. For more information, visit heb.com and the H-E-B Newsroom.

Media Gallery
Tozi Super Foods Tortillas and Tortilla Chips

Austin

Proudly Mexicana-founded and family-led, Tozi Superfoods blends heritage with health in every bite. The Mexican American food company is inspired by the Aztec goddess of health, Toci. Founded by two sisters and their mother, Tozi blends six generations of tradition from their family ranch in Jalisco, Mexico, with the power of indigenous superfoods like blue corn and amaranth – once a sacred staple of the Aztecs and a complete plant-based protein, rich in fiber, antioxidants, and cultural history. From tortillas to totopos, every product is clean, seed oil free, gluten free, nutrient-rich, and rooted in heritage – with wellness at the heart of it all. Tozi truly is “where heritage meets health”. 

Spicytude Spices

Dallas

Spicytude’s story begins where traditions are passed down and flavors come alive, the kitchen. Specifically, the kitchen of Arpi’s  grandmother. With a deep-rooted love of South Indian cooking and a craving for the flavors of her childhood, Arpi’s dream is to make flavorful Indian cooking easy and accessible for everyone with curated spice kits, step-by-step recipes, and video instructions. No guesswork, just bold flavor. Founded in the quiet days of 2020, Spicytude crafts small-batch, thoughtfully sourced spice blends that bring bold, authentic Indian flavors to home kitchens across the country.

Rigo’s Dairy
Latin-Style Cheese
 

Bryan (Houston Region)

With four generations of cheesemaking behind them, Rigo’s Dairy is bringing traditional yet bold Venezuelan flavor to Texas tables. Based in Bryan, this family-run cheese plant  uses 100% cow’s milk and sticks to the same time-tested methods brought from their native Venezuela – no artificial flavors or shortcuts  – crafting authentic Latin-style cheeses that blend generations of tradition with the hard work and family values that define the Lone Star State. The result is a selection of cheeses that are fresh, rich, and full of flavor you can taste in every bite.

Oca Foods Peanut Butter

Austin (Central Texas Region)

After spending several years in the U.S., Renato Raposo found himself missing one of his favorite childhood snacks, Pacoca [pah-SOK-ah], a beloved Brazilian peanut treat. His connection with the snack deepened after the passing of his father in 2022 – it was a snack they loved and shared together. Unable to find a clean and simple version of this nostalgic treat, he created OCA Foods. By June 2024, he left a tech career to pursue OCA full-time, transforming this craving into a mission to share a wholesome, meaningful snack with the world.

My Drink Bomb Cocktail Mixers 

Houston

Founded by Houston entrepreneur Chloe Di Leo, My Drink Bomb is the original handcrafted cocktail bomb that turns any glass into a ready-to-sip celebration. Just drop one bomb into sparkling water and let dissolve, add alcohol (or not) no mixing required. Makes a great mocktail.  Proudly made in Texas and woman-owned, each drink bomb is crafted with natural ingredients. Low calorie, low sugar, fun, fast, and just a little fancy, My Drink Bomb makes cocktail hour pop – no bartender required

Long Phung Food Products
Vietnamese Meat Products

Houston

For more than 35 years and two generations, Long Phung has been serving up bold, delicious bites of Vietnam – one pork roll at a time. This Houston-based, family-owned brand is beloved for its ready-to-heat favorites made with quality ingredients and no artificial additives. Available in over 200 stores across North America, Long Phung makes it easy to bring a little taste of tradition and a lot of flavor to your table.

The Lavish Goat Bath Products

Sugarland (Houston Region)

The Lavish Goat crafts vibrant bath and body products designed to turn everyday routines into joyful rituals. What started in Candice and Sean Wheat’s kitchen during the pandemic has grown into a women-led, minority-owned manufacturer producing high-quality bath bombs and menthol-infused shower steamers. Known for their colorful designs and hidden prize surprises, The Lavish Goat combines artistry, aromatherapy, and community impact-all made in Texas with heart supporting the community through charitable efforts and internships for adults with Autism and Down Syndrome.

Klein Smokehaus Bacon 

Boerne (San Antonio Region)

Klein Smokehaus Oak Smoked Bacon is locally made and handcrafted on Boerne’s Hill Country Mile by native Texans the old-world way. This slow process and local oak creates bacon with a unique depth of aroma and flavor. Family owned and operated since 1950; Klein Smokehaus has deep roots in the Texas Hill Country. A nod to this German heritage and tradition, Klein’s specialty meat products are a true taste of history.

Jam-In Tools Crawfish Peeler

Dickinson (Houston Region)

JAM-IN Crawfish Tool, started as a simple idea to take the hassle out of crawfish boils. It has grown into a homegrown gadget that keeps the tradition of crawfish boils fun and accessible for all, with a product that’s tough, practical, and Texas through and through. From first timers to seasoned pros,   peeling crawfish can be quick, easy, and nail friendly. Proudly based in Dickinson, founder Joann Meguess works with local partners to build and package each tool right here in Texas.

Deli Spice Cooking Spices 

McAllen (Border Region)

Born from Sully Villareal’s dream to share real Mexican food with the world (no shortcuts) Deli Spices’ Birria Spice Mix is made withreal dried chiles and toasted spices. It’s a 3-step recipe: just add meat, water, and the mix — no cooking skills required. Everyblend is tested by families and perfected by a Mexican mom in Texas to help people cook authentic birria in under 30 minutes withrestaurant-level flavor and reviving the Villareal family’s memories with every bite.