Article
Nov292018

H-E-B to release new Selena bag on Dec. 6

The newly-designed, second-edition bag features the Queen of Cumbia

Mark your calendars, Selena fans, H-E-B is releasing a new bag featuring the Queen of Cumbia, which will go on sale on Thursday, Dec. 6.

The second-edition reusable bag will be sold at all H-E-B locations in Texas as well as Joe V’s Smart Shop and Mi Tienda stores, starting at 6 a.m. or when the store opens. Each store will have a designated selling location where bags can be purchased. On Dec. 6, the bag also will be available for purchase online exclusively at selena.heb.com. The bags will not be available for purchase from Central Market, HEB.com or through H-E-B Curbside and Home Delivery.

Made of 100-percent recycled material, the bags will be available, both in store and online, for $2 each, limit two per person. The retailer produced a greater quantity of bags for the second-edition release, but they still will be available in limited quantities and while supplies last.

With a new design, the tote with purple handle features color photos of the pop star alongside the word “Siempre” (Always) and her signature. Each side also showcases thoughtful quotes from the Grammy award-winning Latin recording artist.

Through Dec. 3, Texas residents 18 and older will have the opportunity to enter an online sweepstakes for a chance to win a second-edition Selena bag. Additionally, five grand prize winners will win $500 H-E-B gift cards and a Selena bag. To enter for a chance to win, contestants must have an active Facebook account. Winners will be notified no later than Dec. 9. Click here to enter the sweepstakes. There is no purchase necessary to enter this sweepstakes or to win a prize. See the Official Rules for details on the sweepstakes.

Earlier this year, H-E-B released the first-edition Selena bag, which sold out in minutes.


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