H-E-B’s Annual Helping Heroes honors first responders in Texas
H-E-B’s Annual Helping Heroes honors first responders in Texas

In remembrance of 9/11, H-E-B Partners support more than 950 fire, law enforcement, and EMS stations across the state

Thousands of H-E-B Partners will honor and celebrate first responders across Texas for their unyielding service to our communities as part of the company’s 19th Annual Helping Heroes. Helping Heroes is a companywide initiative that reinforces H-E-B’s ongoing commitment to our brave emergency personnel and allows H-E-B Partners to give back and engage in a day of service at fire, law enforcement, and EMS stations across the state.

This year, 340 H-E-B stores and work locations adopted more than 950 fire, law enforcement, and EMS stations statewide. On the days leading up to and on September 11, approximately 3,000 Partners will deliver meals and volunteer to help spruce up stations, rake leaves, and more. Additionally, H-E-B will provide adopted stations with H-E-B Meal Simple meals, snacks, pantry items, and other gifts for emergency personnel to enjoy.

This initiative recognizes September 11 as a National Day of Service and Remembrance, paying tribute to those who risked and lost their lives during the World Trade Center and Pentagon attacks.

“Helping Heroes has allowed us to show dedicated support for the service and sacrifice of first responders across Texas,” said Winell Herron, H-E-B Group Vice President Public Affairs, Diversity and Environmental Affairs. “These brave Texans show the courage and heart needed to support our communities every day, and we are inspired by their unwavering commitment.”

Since 2005, H-E-B Partners have come together for this annual program, an important part of H-E-B’s ongoing support for emergency personnel in the more than 300 communities the company serves. Last year, H-E-B donated more than $700,000 to first responder initiatives throughout the state.  

About H-E-B
H-E-B, with sales of $43 billion, operates more than 435 stores in Texas and Mexico. Known for its innovation and community service, H-E-B celebrates its 118th anniversary this year. Recognized for its fresh food, quality products, convenient services, and a commitment to environmental responsibility and sustainability, H-E-B strives to provide the best customer experience and lowest prices. Based in San Antonio, H-E-B employs over 160,000 Partners in Texas and Mexico and serves millions of customers in more than 300 communities. For more information, visit heb.com and the H-E-B Newsroom.

About H-E-B

H-E-B, with sales of $43 billion, operates more than 435 stores in Texas and Mexico. Known for its innovation and community service, H-E-B celebrates its 118th anniversary this year. Recognized for its fresh food, quality products, convenient services, and a commitment to environmental responsibility and sustainability, H-E-B strives to provide the best customer experience and lowest prices. Based in San Antonio, H-E-B employs over 160,000 Partners in Texas and Mexico and serves millions of customers in more than 300 communities. For more information, visit heb.com and the H-E-B Newsroom.

Media Gallery