James Avery Artisan Jewelry opens stores in select H-E-B locations

First store to open is located inside H-E-B in League City


You can now shop for avocados and an avocado charm in one spot as James Avery Artisan Jewelry, a Texas-based and family-owned jewelry retailer, opened its first of three stores in H-E-B. The first store, a 1,650-square-foot space, opened today at the H-E-B at 2755 E League City Pkwy in League City, TX. The locations will offer jewelry and services, including charm soldering and jewelry cleaning.

“We’re excited to work with another iconic Texas brand,” said John McCullough, CEO of James Avery Artisan Jewelry. “H-E-B shares many of the same values and commitments as us, and we’re excited to be offering our designs at locations where our customers already shop!”

To celebrate the opening, visitors who visit the James Avery location from Sept. 15 through Sept. 25 may enter a drawing for a chance to win one of 60 James Avery gift cards valued at $50, $100 or $500.

“We are thrilled to welcome James Avery into select H-E-B stores across the state,” said Winell Herron, H-E-B Group Vice President Public Affairs, Diversity and Environmental Affairs. “With our shared Hill Country beginnings, we look forward to continue serving Texans for generations to come.”

In addition to the League City location, the James Avery will open the next store on Sept. 29 at the H-E-B in Portland, outside Corpus Christi, and on Oct. 13 in San Antonio, at the 211 and Potranco H-E-B.

Putting customer and associate safety first, the League City store is following recommended COVID-19 health protocols and guidelines implemented in all James Avery stores. Operating hours are Monday through Saturday from 10 a.m. to 8 p.m. and Sunday from 11 a.m. to 7 p.m. James Avery store Manager Paula Jenkins-Miller and her team are ready to welcome customers to shop in the new store or use Buy Online, Pickup in Store options at


About James Avery Artisan Jewelry

James Avery is a vertically integrated, family-owned company located in the heart of the Texas Hill Country. We offer finely crafted jewelry designs for men and women in sterling silver, 14K and 18K gold – designed by our own skilled artisans in Kerrville, Texas. We are a multi-channel retailer over 100 James Avery stores in five states. Our jewelry is also available in more than 220 Dillard’s stores in Texas and 28 additional states, airport stores in Austin and Houston and nationwide through James Avery crafts jewelry in Texas workshops in Comfort, Hondo and Kerrville. For more information, visit or

About the Drawings

Odds of winning depend on total number of entries received. Forty-eight $50 gift cards, six $100 gift cards and six $500 gift cards. Entries accepted Sept. 15 through Sept. 25. Hourly drawings on Sept. 18 and Sept. 25 between 11:00 a.m. and 6:00 p.m. during the Grand Opening Celebrations at the League City James Avery Artisan Jewelry store. Thirty James Avery gift cards will be awarded on each drawing day: twenty-four $50 gift cards, three $100 gift cards, and three $500 gift cards. No purchase necessary. Must be at least 13 years old to enter. Only one entry per person per day. Winners not eligible to win a subsequent gift card in the same promotion. Winners need not be present to win. Associates and immediate family members not eligible for this gift card promotion.


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