H-E-B is celebrating 20 years of the H-E-B Excellence in Education Awards with a new Creamy Creations flavor. The limited-edition “Education Heroes” icing flavored ice cream with cake pieces and rainbow sprinkles is set to arrive in H-E-B stores across Texas on Feb. 14. The flavor will be available in both half-gallon and pint sizes while supplies last.

Extending its support of educators across Texas, H-E-B will donate 10 percent of proceeds from the celebratory flavor to DonorsChoose to help fulfill the classroom wish lists of Texas teachers.

H-E-B launched the Excellence in Education Awards program in cooperation with the Texas Association of School Administrators in 2002 as a positive way to support public education in Texas. Over the past 20 years, the Excellence in Education Awards has become the largest monetary program for educators in the state having awarded more than $13 million in funding to benefit outstanding Texas public schools, school boards, early childhood facilities, teachers and principals.

The 20th anniversary celebration will culminate with the annual H-E-B Excellence in Education Awards gala celebration on April 30, 2022 in Austin, Texas, where $430,000 will be awarded to teachers, principals, school districts, school boards and early childhood education centers.