Product purchasing limits

Providing access to products for everyone

To help protect the supply chain in Texas, we’ve implemented temporary purchase limits on certain items. Limiting product purchases is a proven way to ensure the best service and product availability for all customers. Our stores are in strong supply and we continue to restock products daily.

In an effort to make sure all customers have access to products they need, H-E-B is limiting the purchase of the following items per shopping trip/transaction: (updated 5/26) 

Product Limits

Food items 

The following limits apply to H-E-B stores in the San Antonio area, Central Texas, Gulf Coast, Border region, and West and North Texas towns:

  • Fresh beef, ground beef, fresh ground patties – limit 5 packages, combined total (not five of each)
  • Brisket – Limit 1

The following limits only apply to H-E-B stores in the Houston area:

  • Ground beef and fresh ground beef patties – limit 2 packages
  • Brisket – limit 1

Non-food items (all H-E-B stores) 

    • Acetaminophen – 2 items total (includes baby, trial and travel sizes, OTC)
    • H-E-B Acid Controller/Famotidine and Pepcid 50ct and larger – Limit 1
    • H-E-B Acid Controller/Famotidine and Pepcid smaller than 50ct – Limit 2
    • Baby wipes – 2 items
    • Disinfecting & antibacterial sprays – 2 items
    • Disinfecting & antibacterial wipes – 2 items
    • Trial and travel size disinfecting & antibacterial sprays/wipes – 2 items
    • Liquid bleach – 2 items
    • Hand sanitizer – 10 items
    • Hand soap – 4 items
    • Aloe Vera – 2 items (Digestive Health, Skincare/Suncare, Healthy Living)
    • Hydrogen peroxide – 2 items
    • Rubbing (Isopropyl) Alcohol/swabs – 2 items
    • First Aid and Cleaning Gloves – 2 items
    • Masks – 2 items

The above product limits do not apply to Central Market stores. Click here for Central Market product limits. 


Out of an abundance of care and concern for all H-E-B customers, we will not accept returns on the following categories that were purchased in anticipation of the coronavirus outbreak:

  • Paper Towels
  • Bath Tissue
  • Thermometers
  • Analgesics
  • Disinfecting Sprays
  • Disinfecting Wipes
  • Frozen Food
  • Liquid/Bar Soap
  • Hand Sanitizer
  • Cold/Allergy/Sinus Medications
  • Vitamins/Supplements
  • Laundry detergent

In the video below, H-E-B’s President, Craig Boyan, talks about what we’re doing with surges of demand on products, and how we’re working around the clock to get products to Texans as fast as possible.


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