True Texas Tacos: H-E-B’s first taco joint opens in San Antonio
True Texas Tacos: H-E-B’s first taco joint opens in San Antonio

Get ready, San Antonio. H-E-B is jumping into the taco game with the opening of its first True Texas Tacos location focused entirely on the Alamo City’s favorite fare.

True Texas Tacos will showcase a menu of more than a dozen breakfast and specialty tacos made with the freshest ingredients. Tacos range from traditional Tex-Mex offerings such as bacon & egg and bean & cheese to specialty bites such as barbacoa and chopped Texas brisket. Customers can even get creative, mix and matching ingredients to make their own unique concoction.

All flour tortillas are made in house and corn tortillas are available upon request. To satisfy every heat level, there’s a salsa bar with several spicy sauces and taco-appropriate condiments.

Taco enthusiasts can find True Texas Tacos tucked inside H-E-B’s newest convenience store at Bulverde Road and Loop 1604. Tacos are served from 5 a.m. – 2 p.m. Monday through Saturday and from 9 a.m. – 2 p.m. on Sunday.

Located inside the loop, the convenience store, which will have 20 gas pumps, car wash and an extensive wine and beer selection with a walk-in refrigerated beer cooler, will be open 24 hours. This marks the 11th convenience store location for H-E-B. The store opened on June 15.

Along with True Texas Tacos, the 9,000-square-foot convenience store also will include a South Flo Pizza. This marks the 10th location offering fresh, made-to-order pizza for $10. Pizza is available for take out only and this location will not offer its happy hour special. South Flo Pizza will be open from 11 a.m. – 9 p.m. daily.

“We’re excited that our newest convenience store is filled with some terrific fare from delicious tacos to on-point pizza,” said Julie Bedingfield, H-E-B Public Affairs Manager. “With our H-E-B convenience stores, we aim to offer our customers quality, value and convenience all under one roof.”

About H-E-B
H-E-B, with sales of $43 billion, operates more than 435 stores in Texas and Mexico. Known for its innovation and community service, H-E-B celebrates its 119th anniversary this year. Recognized for its fresh food, quality products, convenient services, and a commitment to environmental responsibility and sustainability, H-E-B strives to provide the best customer experience and low prices. Based in San Antonio, H-E-B employs over 160,000 Partners in Texas and Mexico and serves millions of customers in more than 300 communities. For more information, visit heb.com and the H-E-B Newsroom.

About H-E-B

H-E-B, with sales of $43 billion, operates more than 435 stores in Texas and Mexico. Known for its innovation and community service, H-E-B celebrates its 119th anniversary this year. Recognized for its fresh food, quality products, convenient services, and a commitment to environmental responsibility and sustainability, H-E-B strives to provide the best customer experience and low prices. Based in San Antonio, H-E-B employs over 160,000 Partners in Texas and Mexico and serves millions of customers in more than 300 communities. For more information, visit heb.com and the H-E-B Newsroom.

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