Focused on delivering a convenient experience both in-store and online, H-E-B has made it easier for customers to shop on their mobile device with the launch of its new My H-E-B mobile app.

The My H-E-B app brings dozens of new and improved features that make it more convenient and simpler to shop and provides more ways to save. In a single, easy-to-use mobile app, customers can place orders for H-E-B Curbside pickup or Home Delivery, and the in-store shopper can clip and redeem coupons, find where items are located, and browse the store with an enhanced search function.  From the moment the app is opened, customers will notice a more streamlined shopping experience.

This is one of many new technologies H-E-B will use to enhance its digital services to better meet the evolving needs and expectations of  its customers who shop online and in H-E-B’s world-class brick-and-mortar stores.

“The new My H-E-B mobile app is a perfect example of how we are investing in new technologies to enhance our digital services and establish H-E-B as a digital retail leader,” said Jag Bath, H-E-B Chief Digital Officer. “We continue to grow our talented H-E-B Digital team in Austin and at our company headquarters in San Antonio to deliver on this investment and provide the best possible digital experience to our customers and Partners.”

Here are some of the updated features you’ll find in the new My H-E-B mobile app:

Choose how to shop: With a tap, customers can browse in store or choose to start an H-E-B Curbside or Home Delivery order, without having to open a web browser. For even faster shopping on the go, customers can reorder previous orders or shop past purchases. From the home screen, shopping can be done by browsing departments, scanning product bar codes, or choosing items from curated collections. Throughout the process, customers can easily track order progress.

Easier way to save: A more efficient coupon experience means customers can save more. With the My H-E-B app, clipping, finding and redeeming coupons is easier and more fun. When coupons are clipped, customers can easily add items needed to fulfill the offer. And at checkout, the app will highlight any missed coupons or related items required to ensure maximum savings. Customers shopping in-store can scan a single barcode at checkout to redeem all clipped coupons instantly.

Improved search and location functions: Whether shopping in-store, H-E-B Curbside or Home Delivery, browsing and searching through the app provides faster, better results. The in-store shopper can see product availability and easily find where items are located throughout the store.

Customers can download the My H-E-B app in the Apple App Store and on Google Play. Once downloaded, customers can use their existing H-E-B account information to log in.

“This is just the beginning of how we’re looking to redefine how our customers shop with us. Our goal is to create an easier, more enjoyable shopping experience,” said Mike Georgoff, Chief Product Officer, H-E-B Digital. “We will continue to enhance our digital services to complement our brick-and-mortar stores, giving customers more convenient ways to shop.”

For H-E-B, this growth is part of a companywide push to integrate more innovative technology-based services into its digital lineup. Along with the acquisition of Favor, H-E-B continues to expand its digital offerings such as H-E-B Home Delivery and H-E-B Curbside, which will be available at more than 200 locations across the Lone Star State by the end of 2019. Working with heavy-hitters in the tech industry such as Apple and Salesforce, H-E-B is embracing mobile apps throughout its operation for its customers and employees. Apple CEO Tim Cook has described the company as “incredibly innovative” and one that is “leading the charge” by “using (mobile apps) to transform the business” in an industry that’s changing in a major way.

For San Antonio-based H-E-B, the adoption of innovative technologies has helped increase convenience, reduce costs,streamline operational efficiencies, and create jobs. As the largest privately-held employer in Texas, people, which H-E-B President Craig Boyan calls the company’s “key differentiator,” will continue to play a major role throughout the business.

H-E-B Digital, in San Antonio and Austin, and Favor are actively hiring across all areas of expertise, including product management, product design and software engineering. Career opportunities can be found on the H-E-B Careers and Favor websites.